Introduction to the Value Pyramid
Creating a value pyramid in a company is a powerful process that helps identify, prioritize, and visualize the core values of the organization. These values form the foundation for the corporate culture, strategic direction, and daily decisions. Here are the steps to develop a value pyramid in your company.
Identifying Corporate Values
The first step is to identify your company’s core values. These values are the principles that guide behavior and decisions within your organization. Here are some methods to identify these values:
- Employee Surveys: Ask your employees about the values they consider important in their daily work.
- Workshops and Discussions: Organize workshops where teams collaboratively develop the values. You can use the Holz Value Pyramid from ideen.kollektiv to visually represent and prioritize the values.
- Analysis of Company History: Review the company’s history and successes to recognize which values have played a role.
Prioritizing the Values

Once you have a list of values, they need to be prioritized. This means deciding which values are most important and which are less central. The most important values form the base of the pyramid, while the most aspirational values form the top. Here are some questions that can help with prioritization:
- Which values are essential for the company’s long-term success?
- Which values best reflect the company’s mission and vision?
- Which values promote a positive and productive corporate culture?
Creating the Value Pyramid
Now it’s time to visualize the values in the form of a pyramid. Start with the most fundamental values at the base and work your way up to the top. An example of a corporate value pyramid might look like this:
- Base: Cash flow, new orders
- Second level: Teamwork, customer orientation
- Third level: Innovation, efficiency
- Fourth level: Sustainability, social responsibility
- Top: Visionary leadership, excellence
Communication and Implementation
After the value pyramid has been created, it is important to communicate it throughout the company and integrate it into daily practice. Here are some steps for implementation:
- Company-wide Communication: Share the value pyramid with all employees through meetings, emails, and internal communication platforms.
- Training and Workshops: Organize training sessions and workshops to help employees understand the values and integrate them into their work. Use the Holz Value Pyramid from ideen.kollektiv as a practical tool to make the values tangible and clear.
- Integration into Processes: Integrate the values into all business processes, from recruitment to customer service.
Review and Adjustment
Values can change over time, so it is important to regularly review the value pyramid and adjust it as needed. This ensures that the pyramid always reflects the current beliefs and priorities of the company.
Conclusion
Creating a value pyramid in a company is a valuable process that supports the identification, prioritization, and visualization of corporate values. This process fosters a strong corporate culture, clear strategic direction, and informed decision-making. By following the steps to create and implement the value pyramid and using the Holz Value Pyramid from ideen.kollektiv in your workshops, you can ensure that your organization is based on solid values and oriented toward long-term success.















